Our Story

Image of the Gone Crabbing TeamGone Crabbing was launched in 2008 by Susie Mason. Inspired by both her home county and the  many beautiful coastal resorts she has visited all over the UK, Susie has created a fun and imaginative range of gifts and casual clothing which embraces our truly great British heritage, traditions, food, people and unique landscapes.

Having spent many happy hours crabbing with her children on local quaysides in Norfolk, Susie chose the famous Cromer Crab as the basis for her colourful designs. Gone Crabbing's popular little crustacean (affectionately known as "Colin"), now features across Susie's distinctive brand.

Gone Crabbing is very much a family run business, and through the support of her stockists and local companies, Susie and her team hope that the popularity of her bright and contemporary designs will continue to grow and charm crabbing enthusiasts everywhere.

New products are appearing all the time - take a look at the great, new soaps and beach towels on the Beach and Bathroom pages, and the cheeky, new greeting cards and coasters.

Gone Crabbing has a flagship store in Norfolk where you can find all our range and stockists in Norfolk around the UK and overseas.

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